IAB Digital Display Advertising 2

Question 1

In display advertising, what does 'above the fold' refer to?

Accepted Answer

The portion of a webpage visible to the user without scrolling

Answer

An IAB certification tier for premium publisher placements

Answer

An ad format that overlays editorial content

Answer

A display ad format delivered via email headers

Question 2

What is the IAB's 'SafeFrame' specification designed to do?

Accepted Answer

Provide a managed API enabling safe, controlled interaction between ads and host pages

Answer

Encrypt ad server communication over public networks

Answer

Certify ad creatives as free from malware before delivery

Answer

Define firewall rules for ad network traffic

Question 3

What defines an 'expandable' display ad unit according to IAB standards?

Accepted Answer

A creative that starts at a standard size and enlarges upon user interaction or rollover

Answer

An ad whose cost increases as campaign performance improves

Answer

A targeting segment that grows as more users qualify for it

Answer

A publisher ad slot that resizes dynamically based on surrounding content

Question 4

How does the IAB define an 'interstitial' ad?

Accepted Answer

A full-screen ad that appears between content pages or during natural transition points

Answer

An ad embedded between paragraphs of editorial text content

Answer

An ad displayed in the space between the page header and body content

Answer

A small overlay notification appearing at a corner of the page

Question 5

What is the primary purpose of 'rich media' in display advertising?

Accepted Answer

To deliver interactive and engaging ad experiences beyond static images or text

Answer

To reach high-net-worth consumer audiences with premium content

Answer

To advertise exclusively on premium publisher websites

Answer

To use high-resolution photography in standard banner ad formats

Question 6

What is a 'floating' or 'over-the-page' ad unit in IAB display advertising standards?

Accepted Answer

An ad that appears on top of page content rather than occupying a fixed layout position

Answer

An ad delivered through cloud-based ad serving infrastructure

Answer

A programmatically served ad with a dynamically adjusted floor price

Answer

An ad that transitions between multiple creative formats during a session

Question 7

What distinguishes a 'sticky' or 'adhesion' banner ad according to IAB guidelines?

Accepted Answer

It remains fixed in the user's viewport as they scroll down the page

Answer

It uses adhesive tracking pixels to follow users across websites

Answer

It requires the user to complete an interaction before navigating away

Answer

It sticks to the top position in search engine results pages