IAB Video Advertising 2

Question 1

What is OTT (Over-The-Top) advertising?

Accepted Answer

Video advertising delivered via internet streaming services that bypass traditional cable or satellite TV distribution

Answer

OTT refers to content and advertising delivered via the internet, 'over the top' of traditional broadcast and cable distribution, through streaming platforms like Netflix, Hulu, and Disney+.

Question 2

What is a mid-roll video ad?

Accepted Answer

A video ad that plays during a break in the middle of video content

Answer

Mid-roll ads are video advertisements inserted at a break point during longer-form video content, similar to a traditional TV commercial break, and tend to have high completion rates.

Question 3

What is a bumper ad in video advertising?

Accepted Answer

A short, non-skippable video ad of 6 seconds or less designed for quick brand awareness messages

Answer

Bumper ads are brief, non-skippable video ads (typically 6 seconds) designed to deliver a concise brand message, often used to complement longer video campaigns.

Question 4

What is SSAI (Server-Side Ad Insertion) in video streaming?

Accepted Answer

A technology that stitches ads into the video stream on the server side, making ad-blocking difficult and improving viewer experience

Answer

SSAI stitches ad content directly into the video stream on the server before delivery, making ads virtually indistinguishable from content and bypassing client-side ad blockers.

Question 5

What is the difference between linear and non-linear video ads?

Accepted Answer

Linear ads interrupt video playback and play in sequence; non-linear ads overlay content without interrupting playback

Answer

Linear video ads (pre-roll, mid-roll) play sequentially with the content and interrupt viewing, while non-linear ads (overlays, banners) appear alongside content without stopping playback.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Video Advertising 2