IAB Video Advertising 2 — Questions and Answers
Question 1: What is OTT (Over-The-Top) advertising?
- Video advertising delivered via internet streaming services that bypass traditional cable or satellite TV distribution (Correct answer)
- Advertising that appears at the top of streaming service home screens
- Outdoor advertising that exceeds standard billboard dimensions
- Premium advertising placements that command prices above standard rates
Correct answer: Video advertising delivered via internet streaming services that bypass traditional cable or satellite TV distribution
OTT refers to content and advertising delivered via the internet, 'over the top' of traditional broadcast and cable distribution, through streaming platforms like Netflix, Hulu, and Disney+.
Question 2: What is a mid-roll video ad?
- A video ad that plays during a break in the middle of video content (Correct answer)
- An ad that appears in the middle row of a video platform's grid
- A video ad with medium duration between short and long formats
- An ad that targets users who are midway through their viewing session
Correct answer: A video ad that plays during a break in the middle of video content
Mid-roll ads are video advertisements inserted at a break point during longer-form video content, similar to a traditional TV commercial break, and tend to have high completion rates.
Question 3: What is a bumper ad in video advertising?
- A short, non-skippable video ad of 6 seconds or less designed for quick brand awareness messages (Correct answer)
- A full-screen ad that 'bumps' the main content down the page
- An ad that appears in the bumper slot before a live sports broadcast
- A banner ad that appears at the bottom of a video player
Correct answer: A short, non-skippable video ad of 6 seconds or less designed for quick brand awareness messages
Bumper ads are brief, non-skippable video ads (typically 6 seconds) designed to deliver a concise brand message, often used to complement longer video campaigns.
Question 4: What is SSAI (Server-Side Ad Insertion) in video streaming?
- A technology that stitches ads into the video stream on the server side, making ad-blocking difficult and improving viewer experience (Correct answer)
- A method for inserting social sharing buttons into video ads
- A system that serves ads based on server location rather than user data
- A technique for inserting product placement into recorded video content
Correct answer: A technology that stitches ads into the video stream on the server side, making ad-blocking difficult and improving viewer experience
SSAI stitches ad content directly into the video stream on the server before delivery, making ads virtually indistinguishable from content and bypassing client-side ad blockers.
Question 5: What is the difference between linear and non-linear video ads?
- Linear ads interrupt video playback and play in sequence; non-linear ads overlay content without interrupting playback (Correct answer)
- Linear ads have fixed pricing; non-linear ads use dynamic pricing
- Linear ads are short; non-linear ads can be any length
- Linear ads target broad audiences; non-linear ads target niche segments
Correct answer: Linear ads interrupt video playback and play in sequence; non-linear ads overlay content without interrupting playback
Linear video ads (pre-roll, mid-roll) play sequentially with the content and interrupt viewing, while non-linear ads (overlays, banners) appear alongside content without stopping playback.
Question 6: What is addressable TV advertising?
- The ability to deliver different TV ads to different households watching the same program based on audience data (Correct answer)
- TV advertising with a clickable call-to-action that viewers can respond to
- Delivering TV ads to viewers who have provided their mailing address
- Advertising that uses smart TV voice commands for interactivity
Correct answer: The ability to deliver different TV ads to different households watching the same program based on audience data
Addressable TV advertising allows different ads to be served to different households during the same TV program based on household-level data, enabling more precise targeting than traditional broadcast TV.
IAB Video Advertising 2
What is OTT (Over-The-Top) advertising?