IAB IAB Video Advertising 3

Question 1

What is the IAB's recommended maximum file size for standard video ad creatives?

Accepted Answer

5 MB

Answer

The IAB recommends a maximum initial file size of 2.2 MB for display ads, but for video the VAST file itself is lightweight XML; the video asset file sizes vary by format and context.

Question 2

What is a 'bumper ad' in video advertising?

Accepted Answer

A short, non-skippable video ad of 6 seconds or less

Answer

A bumper ad is a short, non-skippable video advertisement, typically 6 seconds or less, designed to reach audiences with brief, memorable messages.

Question 3

What does 'quartile reporting' measure in video ad campaigns?

Accepted Answer

The percentage of viewers who watched 25%, 50%, 75%, and 100% of a video ad

Answer

Quartile reporting tracks what percentage of viewers reached the 25%, 50%, 75%, and 100% (completion) milestones of a video ad, showing where viewers drop off.

Question 4

What is 'addressable TV advertising'?

Accepted Answer

The ability to deliver different TV ads to different households watching the same program

Answer

Addressable TV advertising enables different ad messages to be delivered to different households simultaneously during the same TV program based on household-level data.

Question 5

What is 'click-to-play' video advertising?

Accepted Answer

A video ad that only starts playing after a user actively clicks on it

Answer

Click-to-play video ads require the user to actively click to initiate playback, rather than auto-playing, making them less intrusive and often delivering higher engagement rates.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Video Advertising 3