IAB IAB Video Advertising 3

Question 1

What is the IAB's recommended maximum file size for standard video ad creatives?

Accepted Answer

5 MB

Answer

2.2 MB

Answer

10 MB

Answer

50 MB

Question 2

What is a 'bumper ad' in video advertising?

Accepted Answer

A short, non-skippable video ad of 6 seconds or less

Answer

An ad that appears as a bumper at the end of a long video

Answer

A banner ad that appears below a video player

Answer

A video ad format exclusive to mobile devices

Question 3

What does 'quartile reporting' measure in video ad campaigns?

Accepted Answer

The percentage of viewers who watched 25%, 50%, 75%, and 100% of a video ad

Answer

Campaign performance broken down by four geographic regions

Answer

Revenue attribution divided into four equal budget periods

Answer

Ad frequency broken into four daily time slots

Question 4

What is 'addressable TV advertising'?

Accepted Answer

The ability to deliver different TV ads to different households watching the same program

Answer

TV ads that display the advertiser's physical address on screen

Answer

A direct mail campaign tied to TV advertising

Answer

Advertising on streaming platforms that require user login

Question 5

What is 'click-to-play' video advertising?

Accepted Answer

A video ad that only starts playing after a user actively clicks on it

Answer

A video ad that automatically plays when a page loads

Answer

An interactive video ad where users click on objects within the video

Answer

A retargeting strategy that follows users who clicked a video ad

Question 6

What does AVOD stand for in the streaming/CTV advertising ecosystem?

Accepted Answer

Ad-Supported Video On Demand — a streaming model where content is free in exchange for watching ads

Answer

Automated Video On Demand

Answer

Advanced Video Output Display

Answer

Addressable Video On Demand