IAB IAB Video Advertising 2

Question 1

What is Connected TV (CTV) advertising?

Accepted Answer

Video advertising delivered to television sets connected to the internet via smart TVs or streaming devices

Answer

CTV advertising refers to video ads delivered to internet-connected television screens through smart TVs, streaming sticks (like Roku or Fire TV), or gaming consoles.

Question 2

What is the difference between CTV and OTT?

Accepted Answer

CTV refers to the device (a connected TV screen); OTT refers to the content delivery method (over-the-top of traditional cable)

Answer

CTV refers to the device (a TV set connected to the internet), while OTT (Over-the-Top) refers to streaming content delivery that bypasses traditional cable or satellite distribution.

Question 3

What is SIMID in the IAB's video ad standards?

Accepted Answer

Secure Interactive Media Interface Definition — a standard for interactive video ads that replaces VPAID

Answer

SIMID (Secure Interactive Media Interface Definition) is an IAB Tech Lab standard designed to replace VPAID, providing a more secure and interoperable interface for interactive video ads.

Question 4

What is an 'ad pod' in video advertising?

Accepted Answer

A group of multiple video ads served sequentially in a single ad break

Answer

An ad pod is a sequence of multiple ads played back-to-back within a single ad break, similar to commercial breaks in broadcast television.

Question 5

What does 'view-through rate' (VTR) measure in video advertising?

Accepted Answer

The percentage of video ad impressions where the user watched the full ad without skipping

Answer

View-through rate (VTR) measures the percentage of impressions where the viewer watched the video ad to completion, synonymous with completion rate in many contexts.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Video Advertising 2