IAB IAB Video Advertising 2

Question 1

What is Connected TV (CTV) advertising?

Accepted Answer

Video advertising delivered to television sets connected to the internet via smart TVs or streaming devices

Answer

Display ads served on websites connected to the internet

Answer

A programmatic deal type that connects advertisers directly to TV networks

Answer

Advertising on second-screen apps used while watching television

Question 2

What is the difference between CTV and OTT?

Accepted Answer

CTV refers to the device (a connected TV screen); OTT refers to the content delivery method (over-the-top of traditional cable)

Answer

CTV is for live content; OTT is for on-demand content

Answer

CTV uses programmatic buying; OTT uses direct deals only

Answer

CTV requires a cable subscription; OTT does not

Question 3

What is SIMID in the IAB's video ad standards?

Accepted Answer

Secure Interactive Media Interface Definition — a standard for interactive video ads that replaces VPAID

Answer

A standard for measuring ad viewability in video players

Answer

A protocol for serving ads in secure HTTPS environments

Answer

A measurement standard for in-stream video ad impressions

Question 4

What is an 'ad pod' in video advertising?

Accepted Answer

A group of multiple video ads served sequentially in a single ad break

Answer

A collection of companion banner ads served with a video

Answer

A video ad unit formatted for mobile podcast apps

Answer

A container that holds all assets of a single video ad creative

Question 5

What does 'view-through rate' (VTR) measure in video advertising?

Accepted Answer

The percentage of video ad impressions where the user watched the full ad without skipping

Answer

The percentage of users who saw an ad and later visited the advertiser's website

Answer

The rate at which the video player loads the ad creative

Answer

The proportion of a video ad that is visible in the viewport

Question 6

What is 'skippable' vs 'non-skippable' video advertising?

Accepted Answer

Skippable ads allow viewers to skip after a few seconds; non-skippable ads must be watched in full before content plays

Answer

Skippable ads can be blocked by adblockers; non-skippable ads cannot

Answer

Skippable ads are shorter than 6 seconds; non-skippable ads are longer

Answer

Skippable ads are bought programmatically; non-skippable ads are direct buys