IAB IAB Video Advertising 2 — Questions and Answers
Question 1: What is Connected TV (CTV) advertising?
- Display ads served on websites connected to the internet
- Video advertising delivered to television sets connected to the internet via smart TVs or streaming devices (Correct answer)
- A programmatic deal type that connects advertisers directly to TV networks
- Advertising on second-screen apps used while watching television
Correct answer: Video advertising delivered to television sets connected to the internet via smart TVs or streaming devices
CTV advertising refers to video ads delivered to internet-connected television screens through smart TVs, streaming sticks (like Roku or Fire TV), or gaming consoles.
Question 2: What is the difference between CTV and OTT?
- CTV refers to the device (a connected TV screen); OTT refers to the content delivery method (over-the-top of traditional cable) (Correct answer)
- CTV is for live content; OTT is for on-demand content
- CTV uses programmatic buying; OTT uses direct deals only
- CTV requires a cable subscription; OTT does not
Correct answer: CTV refers to the device (a connected TV screen); OTT refers to the content delivery method (over-the-top of traditional cable)
CTV refers to the device (a TV set connected to the internet), while OTT (Over-the-Top) refers to streaming content delivery that bypasses traditional cable or satellite distribution.
Question 3: What is SIMID in the IAB's video ad standards?
- Secure Interactive Media Interface Definition — a standard for interactive video ads that replaces VPAID (Correct answer)
- A standard for measuring ad viewability in video players
- A protocol for serving ads in secure HTTPS environments
- A measurement standard for in-stream video ad impressions
Correct answer: Secure Interactive Media Interface Definition — a standard for interactive video ads that replaces VPAID
SIMID (Secure Interactive Media Interface Definition) is an IAB Tech Lab standard designed to replace VPAID, providing a more secure and interoperable interface for interactive video ads.
Question 4: What is an 'ad pod' in video advertising?
- A collection of companion banner ads served with a video
- A group of multiple video ads served sequentially in a single ad break (Correct answer)
- A video ad unit formatted for mobile podcast apps
- A container that holds all assets of a single video ad creative
Correct answer: A group of multiple video ads served sequentially in a single ad break
An ad pod is a sequence of multiple ads played back-to-back within a single ad break, similar to commercial breaks in broadcast television.
Question 5: What does 'view-through rate' (VTR) measure in video advertising?
- The percentage of users who saw an ad and later visited the advertiser's website
- The percentage of video ad impressions where the user watched the full ad without skipping (Correct answer)
- The rate at which the video player loads the ad creative
- The proportion of a video ad that is visible in the viewport
Correct answer: The percentage of video ad impressions where the user watched the full ad without skipping
View-through rate (VTR) measures the percentage of impressions where the viewer watched the video ad to completion, synonymous with completion rate in many contexts.
Question 6: What is 'skippable' vs 'non-skippable' video advertising?
- Skippable ads can be blocked by adblockers; non-skippable ads cannot
- Skippable ads allow viewers to skip after a few seconds; non-skippable ads must be watched in full before content plays (Correct answer)
- Skippable ads are shorter than 6 seconds; non-skippable ads are longer
- Skippable ads are bought programmatically; non-skippable ads are direct buys
Correct answer: Skippable ads allow viewers to skip after a few seconds; non-skippable ads must be watched in full before content plays
Skippable video ads (like YouTube TrueView) let viewers skip after typically 5 seconds, while non-skippable ads must be viewed entirely before the content begins.
IAB IAB Video Advertising 2
What is Connected TV (CTV) advertising?