IAB IAB Data Privacy and Consumer Consent 3

Question 1

What is contextual advertising's main privacy advantage?

Accepted Answer

It targets based on page content rather than personal user data, requiring no user tracking

Answer

Contextual advertising places ads based on the content of a page rather than individual user behavior, meaning it does not require collecting or processing personal data.

Question 2

What is the 'right to erasure' under GDPR?

Accepted Answer

A user's right to request that their personal data be deleted by an organization

Answer

The right to erasure, also called 'the right to be forgotten,' allows individuals to request that an organization delete their personal data under certain conditions.

Question 3

What does PII stand for in digital advertising?

Accepted Answer

Personally Identifiable Information

Answer

PII stands for Personally Identifiable Information, which refers to any data that can be used on its own or combined with other data to identify a specific individual.

Question 4

What is second-party data?

Accepted Answer

First-party data that is shared directly between two trusted partners

Answer

Second-party data is another organization's first-party data that is shared directly with you through a partnership or data-sharing agreement, often retaining its quality and consent basis.

Question 5

What does 'purpose limitation' mean in data privacy?

Accepted Answer

Requiring that personal data only be used for the specific purposes disclosed when it was collected

Answer

Purpose limitation is a GDPR principle that requires personal data to be collected for specific, explicit, and legitimate purposes and not further processed in incompatible ways.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Data Privacy and Consumer Consent 3