IAB - Interactive Advertising Bureau Practice Test
IAB IAB Data Privacy and Consumer Consent 3
What is contextual advertising's main privacy advantage?
Select your answer
A
It uses first-party cookies which are more privacy-friendly
B
It targets based on page content rather than personal user data, requiring no user tracking
C
It encrypts all user behavioral data before targeting
D
It only runs on certified privacy-compliant publishers
Hint
