Google Adwords Google Ads Remarketing 2

Question 1

What is the default membership duration for a newly created Google Ads remarketing list?

Accepted Answer

30 days

Answer

By default, users are added to a remarketing list for 30 days from their last qualifying interaction, though advertisers can adjust this duration up to 540 days.

Question 2

Which of the following is NOT a standard remarketing type available in Google Ads?

Accepted Answer

Behavioral intent remarketing based on third-party data

Answer

Google Ads offers standard, dynamic, RLSA, video, and customer list remarketing — 'behavioral intent remarketing based on third-party data' is not an official Google Ads remarketing type.

Question 3

What is Video Remarketing in Google Ads?

Accepted Answer

Reaching people who have previously interacted with your YouTube channel or videos with ads across YouTube and Display

Answer

Video remarketing lets you reach users who have previously interacted with your YouTube channel or specific videos, targeting them with ads across YouTube and the Display Network.

Question 4

What is the minimum list size required before RLSA (Remarketing Lists for Search Ads) becomes active on Search campaigns?

Accepted Answer

1,000 active users

Answer

RLSA requires at least 1,000 active users on the remarketing list before it qualifies to influence Search campaign targeting, which is higher than the Display Network minimum.

Question 5

In a Google Ads Search campaign, what does the 'Targeting' audience setting do when applied to a remarketing list?

Accepted Answer

It shows ads only to users on the remarketing list who are also searching for your keywords

Answer

With the 'Targeting' setting, your search ads are only eligible to show when a user is both on your remarketing list AND actively searching for one of your keywords.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Remarketing 2