Google Adwords Google Adwords/Questions/Exam 1

Question 1

Which factors determine Ad Rank in Google Ads?

Accepted Answer

Bid amount, Quality Score, and expected impact of ad extensions

Answer

Bid amount alone

Answer

Daily budget and historical spend

Answer

Quality Score and click-through rate only

Question 2

What does Impression Share measure in Google Ads?

Accepted Answer

The percentage of impressions your ads received out of the total eligible impressions

Answer

The number of clicks your ads received in a given period

Answer

The ratio of conversions to total ad impressions

Answer

The average ad position across all campaigns

Question 3

What is the primary advantage of adding ad extensions to a Google Ads campaign?

Accepted Answer

They provide additional information and increase ad visibility without extra cost per extension

Answer

They automatically lower your cost-per-click

Answer

They let you bypass the Quality Score calculation

Answer

They guarantee the top ad position on the results page

Question 4

Which Google Ads campaign type displays product images, prices, and store names directly in search results?

Accepted Answer

Shopping campaign

Answer

Search campaign

Answer

Display campaign

Answer

App campaign

Question 5

What is remarketing in the context of Google Ads?

Accepted Answer

Targeting users who have previously visited your website with tailored ads

Answer

Increasing bids on high-volume keywords to re-enter auctions

Answer

Creating a second version of an ad to replace a poorly performing one

Answer

Bidding on competitor brand keywords to recapture lost traffic

Question 6

How is Click-Through Rate (CTR) calculated in Google Ads?

Accepted Answer

Total clicks divided by total impressions, expressed as a percentage

Answer

Total conversions divided by total clicks

Answer

Total impressions divided by total spend

Answer

Total spend divided by total clicks