Google Adwords Google Ads Remarketing 2 — Questions and Answers
Question 1: What is the default membership duration for a newly created Google Ads remarketing list?
- 7 days
- 14 days
- 30 days (Correct answer)
- 60 days
Correct answer: 30 days
By default, users are added to a remarketing list for 30 days from their last qualifying interaction, though advertisers can adjust this duration up to 540 days.
Question 2: Which of the following is NOT a standard remarketing type available in Google Ads?
- Standard remarketing on the Display Network
- Dynamic remarketing with a product feed
- Behavioral intent remarketing based on third-party data (Correct answer)
- Remarketing Lists for Search Ads (RLSA)
Correct answer: Behavioral intent remarketing based on third-party data
Google Ads offers standard, dynamic, RLSA, video, and customer list remarketing — 'behavioral intent remarketing based on third-party data' is not an official Google Ads remarketing type.
Question 3: What is Video Remarketing in Google Ads?
- Targeting viewers who have watched competitor YouTube videos
- Reaching people who have previously interacted with your YouTube channel or videos with ads across YouTube and Display (Correct answer)
- Showing video ads exclusively to users on the Google Display Network
- Creating remarketing lists based on video content watched on any external website
Correct answer: Reaching people who have previously interacted with your YouTube channel or videos with ads across YouTube and Display
Video remarketing lets you reach users who have previously interacted with your YouTube channel or specific videos, targeting them with ads across YouTube and the Display Network.
Question 4: What is the minimum list size required before RLSA (Remarketing Lists for Search Ads) becomes active on Search campaigns?
- 100 active users
- 500 active users
- 1,000 active users (Correct answer)
- 5,000 active users
Correct answer: 1,000 active users
RLSA requires at least 1,000 active users on the remarketing list before it qualifies to influence Search campaign targeting, which is higher than the Display Network minimum.
Question 5: In a Google Ads Search campaign, what does the 'Targeting' audience setting do when applied to a remarketing list?
- It shows ads only to users on the remarketing list who are also searching for your keywords (Correct answer)
- It raises bids for users on the remarketing list but still shows ads to everyone
- It targets all users on the remarketing list regardless of their search queries
- It targets users based on demographics combined with remarketing signals
Correct answer: It shows ads only to users on the remarketing list who are also searching for your keywords
With the 'Targeting' setting, your search ads are only eligible to show when a user is both on your remarketing list AND actively searching for one of your keywords.
Question 6: Which campaign types support the use of Remarketing Lists for Search Ads (RLSA)?
- Search campaigns only
- Display campaigns only
- Search and Shopping campaigns (Correct answer)
- Search, Display, and Video campaigns
Correct answer: Search and Shopping campaigns
RLSA is supported in both Search campaigns and Shopping campaigns, allowing advertisers to tailor bids and targeting for past visitors in both channel types.
Question 7: What does the 'Observation' audience setting do in a Google Ads Search campaign?
- It restricts your ads to show only to users in the selected audience
- It monitors audience performance without limiting reach, while allowing bid adjustments for those users (Correct answer)
- It automatically optimizes bids based on real-time audience behavior
- It hides your ads from users who are not in the selected audience segment
Correct answer: It monitors audience performance without limiting reach, while allowing bid adjustments for those users
The 'Observation' setting tracks how a specific audience performs without restricting who sees your ads, and allows you to apply bid adjustments specifically for users in that audience.
Google Adwords Google Ads Remarketing 2
What is the default membership duration for a newly created Google Ads remarketing list?