Google Ads Remarketing Flashcards
7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Google Ads Remarketing flashcards as text
What is the default membership duration for a newly created Google Ads remarketing list?
Answer: 30 days
By default, users are added to a remarketing list for 30 days from their last qualifying interaction, though advertisers can adjust this duration up to 540 days.
Which of the following is NOT a standard remarketing type available in Google Ads?
Answer: Behavioral intent remarketing based on third-party data
Google Ads offers standard, dynamic, RLSA, video, and customer list remarketing — 'behavioral intent remarketing based on third-party data' is not an official Google Ads remarketing type.
What is Video Remarketing in Google Ads?
Answer: Reaching people who have previously interacted with your YouTube channel or videos with ads across YouTube and Display
Video remarketing lets you reach users who have previously interacted with your YouTube channel or specific videos, targeting them with ads across YouTube and the Display Network.
What is the minimum list size required before RLSA (Remarketing Lists for Search Ads) becomes active on Search campaigns?
Answer: 1,000 active users
RLSA requires at least 1,000 active users on the remarketing list before it qualifies to influence Search campaign targeting, which is higher than the Display Network minimum.
In a Google Ads Search campaign, what does the 'Targeting' audience setting do when applied to a remarketing list?
Answer: It shows ads only to users on the remarketing list who are also searching for your keywords
With the 'Targeting' setting, your search ads are only eligible to show when a user is both on your remarketing list AND actively searching for one of your keywords.
Which campaign types support the use of Remarketing Lists for Search Ads (RLSA)?
Answer: Search and Shopping campaigns
RLSA is supported in both Search campaigns and Shopping campaigns, allowing advertisers to tailor bids and targeting for past visitors in both channel types.
What does the 'Observation' audience setting do in a Google Ads Search campaign?
Answer: It monitors audience performance without limiting reach, while allowing bid adjustments for those users
The 'Observation' setting tracks how a specific audience performs without restricting who sees your ads, and allows you to apply bid adjustments specifically for users in that audience.