Google Adwords Google Ads Video Advertising 1 — Questions and Answers
Question 1: What is a TrueView In-Stream ad on YouTube?
- An ad that plays before, during, or after YouTube videos and can be skipped after 5 seconds (Correct answer)
- An ad that appears as a thumbnail in YouTube search results
- A non-skippable ad that plays for exactly 15 seconds
- An ad that overlays the bottom portion of a YouTube video
Correct answer: An ad that plays before, during, or after YouTube videos and can be skipped after 5 seconds
TrueView In-Stream ads play before or during YouTube videos and allow viewers to skip after 5 seconds; advertisers only pay when viewers watch at least 30 seconds or interact with the ad.
Question 2: When are you charged for a skippable TrueView In-Stream ad?
- Every time the ad begins playing
- When a viewer watches at least 30 seconds or the full ad (if shorter), or clicks (Correct answer)
- When a viewer watches at least 5 seconds without skipping
- When a viewer completes 50% of the ad
Correct answer: When a viewer watches at least 30 seconds or the full ad (if shorter), or clicks
With TrueView In-Stream ads, you're charged when a viewer watches 30 seconds (or the complete ad if shorter than 30 seconds) or interacts with the ad — skippers cost you nothing.
Question 3: What is a bumper ad in YouTube advertising?
- A skippable 30-second ad shown between YouTube videos
- A non-skippable video ad of up to 6 seconds charged on a CPM basis (Correct answer)
- An ad that bumps your brand to the top of YouTube search results
- An interactive overlay ad shown at the start of a video
Correct answer: A non-skippable video ad of up to 6 seconds charged on a CPM basis
Bumper ads are 6-second non-skippable video ads sold on a CPM basis, designed to deliver a brief, memorable brand message.
Question 4: What are TrueView Video Discovery ads?
- Ads that auto-play before YouTube videos
- Ads shown as sponsored thumbnails in YouTube search results and alongside related videos (Correct answer)
- Non-skippable ads embedded in YouTube content
- Ads that appear in the YouTube feed based on viewing history
Correct answer: Ads shown as sponsored thumbnails in YouTube search results and alongside related videos
TrueView Discovery ads appear as sponsored thumbnails in YouTube search results, on the YouTube homepage, and next to related videos — viewers click the thumbnail to watch.
Question 5: What is CPV (Cost Per View) in YouTube advertising?
- The total cost divided by the number of video impressions
- The amount you pay when a viewer watches or interacts with your video ad (Correct answer)
- A bidding method where you set a maximum spend per video uploaded
- The cost of producing a video ad divided by expected views
Correct answer: The amount you pay when a viewer watches or interacts with your video ad
Cost Per View (CPV) is the bidding model used for TrueView ads where you set the maximum amount you're willing to pay each time a viewer watches or engages with your ad.
Question 6: What is a non-skippable in-stream ad on YouTube?
- A 6-second ad that viewers must watch before accessing content
- A video ad of up to 15 seconds that viewers cannot skip, charged on a CPM basis (Correct answer)
- A 30-second ad that appears only in YouTube Shorts
- An ad that pauses content and requires a viewer action to continue
Correct answer: A video ad of up to 15 seconds that viewers cannot skip, charged on a CPM basis
Non-skippable in-stream ads are up to 15 seconds long, cannot be skipped by the viewer, and are charged on a CPM (cost-per-thousand impressions) basis.
Google Adwords Google Ads Video Advertising 1
What is a TrueView In-Stream ad on YouTube?