Google Adwords Google Ads Display Network

Question 1

What is the Google Display Network (GDN)?

Accepted Answer

A network of millions of websites, apps, and videos where Google display ads can appear

Answer

A collection of Google-owned search properties

Answer

A tool for creating visual ad creatives in Google Ads

Answer

A reporting network for display campaign performance

Question 2

Which targeting option on the Display Network allows you to show ads on specific websites you choose?

Accepted Answer

Managed placements

Answer

Topic targeting

Answer

Keyword targeting

Answer

Demographic targeting

Question 3

What is a Responsive Display Ad (RDA)?

Accepted Answer

An ad format where you upload assets and Google automatically creates and tests ad combinations

Answer

A display ad that resizes only for mobile devices

Answer

A display ad that responds to user behavior in real time

Answer

An ad that adjusts its message based on the user's search history

Question 4

What is 'contextual targeting' on the Google Display Network?

Accepted Answer

Showing ads on pages whose content matches your selected keywords or topics

Answer

Targeting users based on their purchase history

Answer

Targeting users who have previously visited your website

Answer

Showing ads based on a user's demographic profile

Question 5

What is remarketing in the context of the Google Display Network?

Accepted Answer

Re-targeting users who have previously interacted with your website or app

Answer

Showing ads to new potential customers who have never heard of your brand

Answer

Sending promotional emails to past customers

Answer

Increasing bids for users who have high purchase intent

Question 6

Which Display Network targeting option targets users based on their long-term interests and habits?

Accepted Answer

Affinity audiences

Answer

In-market audiences

Answer

Custom intent audiences

Answer

Similar audiences