Google Adwords Google Ads Search Campaigns

Question 1

What is the primary goal of keyword match types in Google Search campaigns?

Accepted Answer

To control which searches trigger your ads

Answer

To set the maximum bid per keyword

Answer

To determine ad position on the page

Answer

To define the ad schedule

Question 2

Which keyword match type uses square brackets around the keyword?

Accepted Answer

Exact match

Answer

Broad match

Answer

Phrase match

Answer

Negative match

Question 3

What does a Quality Score of 10 indicate in Google Ads?

Accepted Answer

Your ad, keyword, and landing page are highly relevant

Answer

Your ad has the highest bid in the auction

Answer

Your campaign has reached its daily budget

Answer

Your ad has been approved for all networks

Question 4

Which bidding strategy automatically sets bids to maximize the number of clicks within your budget?

Accepted Answer

Maximize Clicks

Answer

Target CPA

Answer

Target ROAS

Answer

Enhanced CPC

Question 5

What is Ad Rank in Google Search Ads?

Accepted Answer

A value that determines your ad's eligibility and placement in the auction

Answer

The position number assigned to your ad on the page

Answer

The average position of your ad over the past 30 days

Answer

The click-through rate of your ad divided by impressions

Question 6

What are negative keywords used for in a Google Search campaign?

Accepted Answer

To prevent your ads from showing on irrelevant searches

Answer

To lower your bid on less relevant searches

Answer

To mark competitors' brand terms

Answer

To exclude certain ad placements