Google Adwords Fundamentals Exam Answers 2

Question 1

What is the primary benefit of using Google Ads compared to traditional advertising?

Accepted Answer

You can target users based on their search intent

Answer

Google Ads lets advertisers reach people actively searching for relevant keywords, capturing high-intent users.

Question 2

Which metric measures the percentage of people who click your ad after seeing it?

Accepted Answer

Click-through rate (CTR)

Answer

CTR equals clicks divided by impressions and indicates how compelling your ad is.

Question 3

What does Quality Score primarily depend on?

Accepted Answer

Expected CTR, ad relevance, and landing page experience

Answer

Quality Score is calculated from expected CTR, ad relevance, and landing page experience.

Question 4

In a Search campaign, what determines your ad's position on the results page?

Accepted Answer

Ad Rank

Answer

Ad Rank, derived from bid and Quality Score among other factors, decides ad placement.

Question 5

Which keyword match type gives you the broadest reach but least control?

Accepted Answer

Broad match

Answer

Broad match shows ads on related variations and synonyms, reaching the widest audience.

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