Google Adwords Fundamentals Exam 3

Question 1

Which ad extension lets users call your business directly from the ad?

Accepted Answer

Call extension

Answer

Call extensions add a phone number or call button to your ad.

Question 2

What metric represents the percentage of people who clicked your ad after seeing it?

Accepted Answer

Click-through rate (CTR)

Answer

CTR is clicks divided by impressions, showing how often viewers click.

Question 3

Which campaign type is best for promoting products from an online store with images and prices in search results?

Accepted Answer

Shopping campaign

Answer

Shopping campaigns showcase product images, prices, and store names in results.

Question 4

What is the benefit of using Smart Bidding strategies?

Accepted Answer

They use machine learning to optimize bids for conversions in each auction

Answer

Smart Bidding uses auction-time signals and machine learning to optimize for goals.

Question 5

Which match type shows ads only when the search contains the exact phrase in the same order?

Accepted Answer

Phrase match

Answer

Phrase match triggers ads when searches include the meaning of your keyword phrase.

Google Adwords Practice Test