Google Adwords Fundamentals Exam 2

Question 1

Which bidding strategy automatically sets bids to get as many conversions as possible within a set average cost-per-action?

Accepted Answer

Target CPA

Answer

Target CPA bidding aims to get conversions at or below the cost-per-action you specify.

Question 2

What is the primary purpose of the Google Ads Quality Score metric?

Accepted Answer

To estimate ad relevance, expected CTR, and landing page experience

Answer

Quality Score combines expected click-through rate, ad relevance, and landing page experience.

Question 3

In the Search Network, what determines an ad's position on the results page?

Accepted Answer

Ad Rank, which combines bid and Quality Score

Answer

Ad Rank is calculated from your bid, ad quality, and other factors to decide ad position.

Question 4

Which keyword match type would show your ad for the closest variations and related searches with the broadest reach?

Accepted Answer

Broad match

Answer

Broad match reaches the widest audience, including related searches and variations.

Question 5

What does a negative keyword do in a campaign?

Accepted Answer

Prevents your ad from showing for that search term

Answer

Negative keywords exclude searches you don't want to trigger your ads.

Google Adwords Practice Test