Google Adwords Exam 4

Question 1

Which bidding strategy aims to maximize conversion value at a specified return on ad spend?

Accepted Answer

Target ROAS

Answer

Target ROAS sets bids to maximize conversion value while hitting your target return on ad spend.

Question 2

What is the benefit of using ad groups within a campaign?

Accepted Answer

Organize keywords and ads around closely related themes

Answer

Ad groups let you group tightly themed keywords and ads to improve relevance.

Question 3

Which audience type targets people who previously visited your website?

Accepted Answer

Remarketing audience

Answer

Remarketing targets users who have already interacted with your site or app.

Question 4

What does the term 'conversion rate' measure?

Accepted Answer

Conversions divided by interactions like clicks

Answer

Conversion rate is the number of conversions divided by the number of ad interactions.

Question 5

Which campaign type uses Google's AI across all channels from a single campaign with conversion goals?

Accepted Answer

Performance Max

Answer

Performance Max runs across Search, Display, YouTube, Gmail, and more from one campaign using automation.

Google Adwords Practice Test