Google Adwords Exam 2 — Questions and Answers
Question 1: Which bidding strategy automatically sets bids to get as many conversions as possible within a target cost per action?
- Target CPA (Correct answer)
- Maximize Clicks
- Manual CPC
- Target Impression Share
Correct answer: Target CPA
Target CPA bidding sets bids to maximize conversions at the average cost-per-action you specify.
Question 2: What does a high Quality Score primarily help an advertiser achieve?
- Lower cost per click and better ad positions (Correct answer)
- Guaranteed top placement
- Unlimited daily budget
- Free clicks
Correct answer: Lower cost per click and better ad positions
Higher Quality Scores can lower your CPC and improve ad rank for the same bid.
Question 3: Which match type allows your ad to show for searches related in meaning to your keyword, even without the exact terms?
- Broad match (Correct answer)
- Exact match
- Phrase match
- Negative match
Correct answer: Broad match
Broad match shows ads on searches related to the keyword's meaning, including synonyms and related queries.
Question 4: What is the purpose of a negative keyword?
- To prevent ads from showing on irrelevant searches (Correct answer)
- To boost the bid on a keyword
- To increase Quality Score directly
- To add a new headline
Correct answer: To prevent ads from showing on irrelevant searches
Negative keywords stop your ad from appearing for terms you don't want to target.
Question 5: In a Search campaign, which metric divides clicks by impressions?
- Click-through rate (CTR) (Correct answer)
- Conversion rate
- Cost per click
- Impression share
Correct answer: Click-through rate (CTR)
CTR equals clicks divided by impressions, expressed as a percentage.
Question 6: Which campaign type is best suited for promoting products from a Merchant Center feed?
- Shopping campaign (Correct answer)
- Search campaign
- Display campaign
- App campaign
Correct answer: Shopping campaign
Shopping campaigns pull product data from Merchant Center to show product listing ads.
Question 7: What does the ad rank formula primarily depend on?
- Bid amount and ad quality (Correct answer)
- Only the bid amount
- Account age
- Number of keywords
Correct answer: Bid amount and ad quality
Ad Rank is determined by your bid, ad quality, context, and expected impact of assets/formats.
Google Adwords Exam 2
Which bidding strategy automatically sets bids to get as many conversions as possible within a target cost per action?