Practice Test GeeksGoogle Adwords Practice Test
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Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Exam flashcards as text

  1. Which bidding strategy automatically sets bids to get as many conversions as possible within a target cost per action?

    Answer: Target CPA

    Target CPA bidding sets bids to maximize conversions at the average cost-per-action you specify.

  2. What does a high Quality Score primarily help an advertiser achieve?

    Answer: Lower cost per click and better ad positions

    Higher Quality Scores can lower your CPC and improve ad rank for the same bid.

  3. Which match type allows your ad to show for searches related in meaning to your keyword, even without the exact terms?

    Answer: Broad match

    Broad match shows ads on searches related to the keyword's meaning, including synonyms and related queries.

  4. What is the purpose of a negative keyword?

    Answer: To prevent ads from showing on irrelevant searches

    Negative keywords stop your ad from appearing for terms you don't want to target.

  5. In a Search campaign, which metric divides clicks by impressions?

    Answer: Click-through rate (CTR)

    CTR equals clicks divided by impressions, expressed as a percentage.

  6. Which campaign type is best suited for promoting products from a Merchant Center feed?

    Answer: Shopping campaign

    Shopping campaigns pull product data from Merchant Center to show product listing ads.

  7. What does the ad rank formula primarily depend on?

    Answer: Bid amount and ad quality

    Ad Rank is determined by your bid, ad quality, context, and expected impact of assets/formats.