Google Adwords Exam 4

Question 1

Which bidding strategy aims to maximize conversion value at a specified return on ad spend?

Accepted Answer

Target ROAS

Answer

Target CPA

Answer

Maximize Clicks

Answer

Manual CPC

Question 2

What is the benefit of using ad groups within a campaign?

Accepted Answer

Organize keywords and ads around closely related themes

Answer

Increase the daily budget automatically

Answer

Disable conversion tracking

Answer

Lower the account's billing threshold

Question 3

Which audience type targets people who previously visited your website?

Accepted Answer

Remarketing audience

Answer

Affinity audience

Answer

In-market audience

Answer

Demographic audience

Question 4

What does the term 'conversion rate' measure?

Accepted Answer

Conversions divided by interactions like clicks

Answer

Impressions divided by clicks

Answer

Cost divided by conversions

Answer

Clicks divided by impressions

Question 5

Which campaign type uses Google's AI across all channels from a single campaign with conversion goals?

Accepted Answer

Performance Max

Answer

Search

Answer

Display

Answer

Shopping

Question 6

What is the recommended action if a keyword has a low Quality Score due to landing page experience?

Accepted Answer

Improve landing page relevance and load speed

Answer

Increase the bid only

Answer

Pause the entire campaign

Answer

Add more negative keywords

Question 7

Which metric tells you the average amount you pay each time someone clicks your ad?

Accepted Answer

Average CPC

Answer

CTR

Answer

Impression share

Answer

Conversion value