Practice Test GeeksGoogle Adwords Practice Test
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Exam Flashcards

7 cards from real Google Adwords practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Exam flashcards as text

  1. Which bidding strategy aims to maximize conversion value at a specified return on ad spend?

    Answer: Target ROAS

    Target ROAS sets bids to maximize conversion value while hitting your target return on ad spend.

  2. What is the benefit of using ad groups within a campaign?

    Answer: Organize keywords and ads around closely related themes

    Ad groups let you group tightly themed keywords and ads to improve relevance.

  3. Which audience type targets people who previously visited your website?

    Answer: Remarketing audience

    Remarketing targets users who have already interacted with your site or app.

  4. What does the term 'conversion rate' measure?

    Answer: Conversions divided by interactions like clicks

    Conversion rate is the number of conversions divided by the number of ad interactions.

  5. Which campaign type uses Google's AI across all channels from a single campaign with conversion goals?

    Answer: Performance Max

    Performance Max runs across Search, Display, YouTube, Gmail, and more from one campaign using automation.

  6. What is the recommended action if a keyword has a low Quality Score due to landing page experience?

    Answer: Improve landing page relevance and load speed

    Improving landing page relevance and speed can raise the landing page experience component of Quality Score.

  7. Which metric tells you the average amount you pay each time someone clicks your ad?

    Answer: Average CPC

    Average CPC is the total cost of clicks divided by the number of clicks.