Google Adwords Exam 3

Question 1

Which type of conversion tracking measures actions completed on your website after an ad click?

Accepted Answer

Website conversion tracking

Answer

Website conversion tracking uses a tag to record actions like purchases or sign-ups on your site.

Question 2

What is a responsive search ad?

Accepted Answer

An ad that mixes multiple headlines and descriptions to find best combinations

Answer

Responsive search ads test combinations of provided headlines and descriptions to optimize performance.

Question 3

Which setting controls how your budget is spent over the course of a day?

Accepted Answer

Ad delivery / bid strategy pacing

Answer

Google's bid strategy and delivery manage spending across the day to maximize results within the budget.

Question 4

What does the impression share metric represent?

Accepted Answer

The percentage of impressions you received out of those you were eligible for

Answer

Impression share is the impressions you received divided by the estimated impressions you were eligible to receive.

Question 5

Which extension (asset) lets users call your business directly from the ad?

Accepted Answer

Call asset

Answer

Call assets add a phone number or call button so users can contact your business.

Google Adwords Practice Test