Google Adwords Exam 3

Question 1

Which type of conversion tracking measures actions completed on your website after an ad click?

Accepted Answer

Website conversion tracking

Answer

Call-only tracking

Answer

Store visit tracking

Answer

Impression tracking

Question 2

What is a responsive search ad?

Accepted Answer

An ad that mixes multiple headlines and descriptions to find best combinations

Answer

A single fixed headline ad

Answer

A video-only ad

Answer

An ad that only runs on mobile

Question 3

Which setting controls how your budget is spent over the course of a day?

Accepted Answer

Ad delivery / bid strategy pacing

Answer

Ad rotation

Answer

Keyword match type

Answer

Final URL

Question 4

What does the impression share metric represent?

Accepted Answer

The percentage of impressions you received out of those you were eligible for

Answer

Total number of impressions

Answer

Clicks divided by cost

Answer

Conversions per impression

Question 5

Which extension (asset) lets users call your business directly from the ad?

Accepted Answer

Call asset

Answer

Sitelink asset

Answer

Price asset

Answer

Promotion asset

Question 6

When should you use a phrase match keyword?

Accepted Answer

When you want searches that include the meaning of your phrase in order

Answer

When you want maximum reach with any related query

Answer

When you want only the exact term

Answer

When you want to exclude terms

Question 7

What is the main goal of the Display Network?

Accepted Answer

Reach users across websites, apps, and videos with visual ads

Answer

Show text ads only on Google search

Answer

Manage product feeds

Answer

Track phone calls