Exam Flashcards

Which type of conversion tracking measures actions completed on your website after an ad click?

Answer: Website conversion tracking

Website conversion tracking uses a tag to record actions like purchases or sign-ups on your site.

What is a responsive search ad?

Answer: An ad that mixes multiple headlines and descriptions to find best combinations

Responsive search ads test combinations of provided headlines and descriptions to optimize performance.

Which setting controls how your budget is spent over the course of a day?

Answer: Ad delivery / bid strategy pacing

Google's bid strategy and delivery manage spending across the day to maximize results within the budget.

What does the impression share metric represent?

Answer: The percentage of impressions you received out of those you were eligible for

Impression share is the impressions you received divided by the estimated impressions you were eligible to receive.

Which extension (asset) lets users call your business directly from the ad?

Answer: Call asset

Call assets add a phone number or call button so users can contact your business.

When should you use a phrase match keyword?

Answer: When you want searches that include the meaning of your phrase in order

Phrase match shows ads for searches that include the meaning of your keyword phrase.

What is the main goal of the Display Network?

Answer: Reach users across websites, apps, and videos with visual ads

The Display Network places visual and text ads across millions of sites, apps, and Google properties.