Google Adwords Exam 2

Question 1

Which bidding strategy automatically sets bids to get as many conversions as possible within a target cost per action?

Accepted Answer

Target CPA

Answer

Target CPA bidding sets bids to maximize conversions at the average cost-per-action you specify.

Question 2

What does a high Quality Score primarily help an advertiser achieve?

Accepted Answer

Lower cost per click and better ad positions

Answer

Higher Quality Scores can lower your CPC and improve ad rank for the same bid.

Question 3

Which match type allows your ad to show for searches related in meaning to your keyword, even without the exact terms?

Accepted Answer

Broad match

Answer

Broad match shows ads on searches related to the keyword's meaning, including synonyms and related queries.

Question 4

What is the purpose of a negative keyword?

Accepted Answer

To prevent ads from showing on irrelevant searches

Answer

Negative keywords stop your ad from appearing for terms you don't want to target.

Question 5

In a Search campaign, which metric divides clicks by impressions?

Accepted Answer

Click-through rate (CTR)

Answer

CTR equals clicks divided by impressions, expressed as a percentage.

Google Adwords Practice Test