Google Adwords Google Ads Shopping Campaigns 2

Question 1

What is the 'GTIN' attribute in a Google Shopping product feed?

Accepted Answer

Global Trade Item Number, a globally unique product identifier like a barcode

Answer

GTIN (Global Trade Item Number) is a globally unique product identifier such as a UPC or EAN barcode number; providing it improves Shopping ad performance and eligibility.

Question 2

What are custom labels in a Google Shopping feed?

Accepted Answer

Advertiser-defined attributes that allow grouping products for bidding and reporting in Shopping campaigns

Answer

Custom labels (0–4) are optional feed attributes you define to segment products within your Shopping campaigns, enabling differentiated bidding by sale status, margin, or seasonality.

Question 3

What is the purpose of product groups in a Shopping campaign?

Accepted Answer

To organize products for bid management and performance reporting

Answer

Product groups let you segment your inventory within a Shopping campaign to set different bids and analyze performance for subsets of products.

Question 4

What does 'feed optimization' mean for Google Shopping campaigns?

Accepted Answer

Improving product feed attributes like titles, descriptions, and images to boost relevance and performance

Answer

Feed optimization involves refining product data attributes—especially titles and descriptions—to better match user search queries and improve Shopping ad visibility and CTR.

Question 5

Which report in Google Merchant Center shows why products are not showing in Shopping ads?

Accepted Answer

Diagnostics report

Answer

The Diagnostics report in Google Merchant Center identifies products with errors, warnings, and policy violations that are causing them to be disapproved or limited.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Shopping Campaigns 2