Google Adwords Google Ads Shopping Campaigns 2 — Questions and Answers
Question 1: What is the 'GTIN' attribute in a Google Shopping product feed?
- Google Traffic Identification Number for ad tracking
- Global Trade Item Number, a globally unique product identifier like a barcode (Correct answer)
- A custom label assigned by the advertiser
- Google's internal category taxonomy identifier
Correct answer: Global Trade Item Number, a globally unique product identifier like a barcode
GTIN (Global Trade Item Number) is a globally unique product identifier such as a UPC or EAN barcode number; providing it improves Shopping ad performance and eligibility.
Question 2: What are custom labels in a Google Shopping feed?
- Google-assigned categories for product classification
- Advertiser-defined attributes that allow grouping products for bidding and reporting in Shopping campaigns (Correct answer)
- Required fields that replace the product title in Shopping ads
- Labels automatically applied by Google based on price competitiveness
Correct answer: Advertiser-defined attributes that allow grouping products for bidding and reporting in Shopping campaigns
Custom labels (0–4) are optional feed attributes you define to segment products within your Shopping campaigns, enabling differentiated bidding by sale status, margin, or seasonality.
Question 3: What is the purpose of product groups in a Shopping campaign?
- To create separate ad text for different product categories
- To organize products for bid management and performance reporting (Correct answer)
- To automatically exclude low-performing products
- To set daily budgets at the product level
Correct answer: To organize products for bid management and performance reporting
Product groups let you segment your inventory within a Shopping campaign to set different bids and analyze performance for subsets of products.
Question 4: What does 'feed optimization' mean for Google Shopping campaigns?
- Increasing bids to improve Shopping ad positions
- Improving product feed attributes like titles, descriptions, and images to boost relevance and performance (Correct answer)
- Adding more products to the Merchant Center feed
- Reducing the number of disapproved items in the feed
Correct answer: Improving product feed attributes like titles, descriptions, and images to boost relevance and performance
Feed optimization involves refining product data attributes—especially titles and descriptions—to better match user search queries and improve Shopping ad visibility and CTR.
Question 5: Which report in Google Merchant Center shows why products are not showing in Shopping ads?
- Performance report
- Diagnostics report (Correct answer)
- Price competitiveness report
- Best sellers report
Correct answer: Diagnostics report
The Diagnostics report in Google Merchant Center identifies products with errors, warnings, and policy violations that are causing them to be disapproved or limited.
Question 6: What is the 'sale price' attribute in a Shopping product feed used for?
- To set the maximum CPC bid for promotional items
- To display a discounted price alongside the original price in Shopping ads (Correct answer)
- To qualify products for Google's Shopping promotions program
- To flag items for inclusion in seasonal ad campaigns
Correct answer: To display a discounted price alongside the original price in Shopping ads
The sale_price attribute allows you to show a reduced price alongside the strikethrough original price in Shopping ads, highlighting discounts to shoppers.
Google Adwords Google Ads Shopping Campaigns 2
What is the 'GTIN' attribute in a Google Shopping product feed?