Google Adwords Google Ads Search Campaigns 2

Question 1

What is a Responsive Search Ad (RSA) in Google Ads?

Accepted Answer

An ad format where you provide multiple headlines and descriptions that Google tests in combination

Answer

A Responsive Search Ad lets you input up to 15 headlines and 4 descriptions, and Google's machine learning tests combinations to find the best-performing ones.

Question 2

Which type of ad extension shows your business address and phone number alongside your ad?

Accepted Answer

Location extension

Answer

Location extensions display your business address, a map marker, and phone number to help nearby customers find and contact you.

Question 3

What does 'impression share' measure in Google Search campaigns?

Accepted Answer

The percentage of ad impressions received out of the total eligible impressions

Answer

Impression share is the percentage of impressions your ads received compared to the total number they were eligible to receive.

Question 4

What is the function of Dynamic Search Ads (DSAs)?

Accepted Answer

To automatically generate ads and target searches based on your website content

Answer

Dynamic Search Ads use your website content to automatically target relevant searches and generate ad headlines, filling gaps in keyword-based campaigns.

Question 5

Which Search campaign bidding strategy is best suited when you want to achieve a specific cost per conversion?

Accepted Answer

Target CPA

Answer

Target CPA (Cost Per Acquisition) bidding automatically sets bids to help you get as many conversions as possible at your specified target cost per acquisition.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Search Campaigns 2