Google Adwords Google Ads Search Campaigns 2 — Questions and Answers
Question 1: What is a Responsive Search Ad (RSA) in Google Ads?
- An ad that automatically resizes for mobile screens
- An ad format where you provide multiple headlines and descriptions that Google tests in combination (Correct answer)
- An ad that responds to competitor bids in real time
- An ad that uses dynamic keyword insertion
Correct answer: An ad format where you provide multiple headlines and descriptions that Google tests in combination
A Responsive Search Ad lets you input up to 15 headlines and 4 descriptions, and Google's machine learning tests combinations to find the best-performing ones.
Question 2: Which type of ad extension shows your business address and phone number alongside your ad?
- Sitelink extension
- Callout extension
- Location extension (Correct answer)
- Structured snippet
Correct answer: Location extension
Location extensions display your business address, a map marker, and phone number to help nearby customers find and contact you.
Question 3: What does 'impression share' measure in Google Search campaigns?
- The percentage of ad impressions received out of the total eligible impressions (Correct answer)
- The number of times your ad was shown per day
- The ratio of clicks to impressions
- The share of your budget spent on impressions
Correct answer: The percentage of ad impressions received out of the total eligible impressions
Impression share is the percentage of impressions your ads received compared to the total number they were eligible to receive.
Question 4: What is the function of Dynamic Search Ads (DSAs)?
- To automatically generate bids based on competitor activity
- To automatically generate ads and target searches based on your website content (Correct answer)
- To create ads that change based on the time of day
- To insert search terms directly into ad copy
Correct answer: To automatically generate ads and target searches based on your website content
Dynamic Search Ads use your website content to automatically target relevant searches and generate ad headlines, filling gaps in keyword-based campaigns.
Question 5: Which Search campaign bidding strategy is best suited when you want to achieve a specific cost per conversion?
- Maximize Clicks
- Target CPA (Correct answer)
- Manual CPC
- Target Impression Share
Correct answer: Target CPA
Target CPA (Cost Per Acquisition) bidding automatically sets bids to help you get as many conversions as possible at your specified target cost per acquisition.
Question 6: What is 'close variant matching' in Google Search Ads?
- A feature that shows ads to users geographically close to your business
- Google's system for matching keywords to searches with similar intent, including misspellings and synonyms (Correct answer)
- A bidding approach for closely related ad groups
- Matching ads to users who closely resemble your existing customers
Correct answer: Google's system for matching keywords to searches with similar intent, including misspellings and synonyms
Close variant matching allows exact and phrase match keywords to trigger ads for searches that are semantically similar, including misspellings and paraphrases.
Google Adwords Google Ads Search Campaigns 2
What is a Responsive Search Ad (RSA) in Google Ads?