Google Adwords Google Ads Display Network 2

Question 1

What are 'in-market audiences' on the Google Display Network?

Accepted Answer

Users who are currently shopping for products or services similar to yours

Answer

In-market audiences consist of users who Google has identified as actively researching or comparing products and services in a specific category, signaling purchase intent.

Question 2

What is the viewability standard for a display ad impression to be counted as 'viewable' by Google Active View?

Accepted Answer

At least 50% of the ad visible for at least 1 second

Answer

According to the IAB/MRC standard used by Google, a display ad is viewable when at least 50% of its area is visible on screen for at least 1 second.

Question 3

Which type of audience targeting lets you create a list based on people similar to your existing site visitors?

Accepted Answer

Similar audiences

Answer

Similar audiences (now called optimized targeting) use machine learning to find new users who share characteristics with your existing remarketing lists.

Question 4

What is frequency capping in Google Display campaigns?

Accepted Answer

Limiting how many times an individual user sees your ad in a given period

Answer

Frequency capping limits the number of times a specific user sees your display ads over a set time period, preventing ad fatigue.

Question 5

What is the main advantage of using Topic targeting on the Google Display Network?

Accepted Answer

It allows your ads to appear on pages related to specific topics without selecting individual sites

Answer

Topic targeting places your ads on pages whose content is categorized under topics you select, giving you broad reach across many relevant sites at once.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Display Network 2