Google Adwords Google Ads Display Network 2

Question 1

What are 'in-market audiences' on the Google Display Network?

Accepted Answer

Users who are currently shopping for products or services similar to yours

Answer

Users who follow your brand on social media

Answer

Users located in your target market geographic area

Answer

Users who have visited competitor websites

Question 2

What is the viewability standard for a display ad impression to be counted as 'viewable' by Google Active View?

Accepted Answer

At least 50% of the ad visible for at least 1 second

Answer

100% of the ad visible for at least 1 second

Answer

At least 50% of the ad visible for at least 2 seconds

Answer

Any part of the ad visible for at least 3 seconds

Question 3

Which type of audience targeting lets you create a list based on people similar to your existing site visitors?

Accepted Answer

Similar audiences

Answer

Affinity audiences

Answer

In-market audiences

Answer

Custom affinity audiences

Question 4

What is frequency capping in Google Display campaigns?

Accepted Answer

Limiting how many times an individual user sees your ad in a given period

Answer

Setting a maximum number of clicks per user per day

Answer

Capping the maximum cost per thousand impressions

Answer

Restricting the number of ad variations Google can test

Question 5

What is the main advantage of using Topic targeting on the Google Display Network?

Accepted Answer

It allows your ads to appear on pages related to specific topics without selecting individual sites

Answer

It guarantees first-position placement on relevant sites

Answer

It targets users based on their stated interests in Google profiles

Answer

It lowers CPC for relevant topic categories

Question 6

What type of Google Display ad allows you to upload HTML5 files with interactive elements?

Accepted Answer

Rich media ads

Answer

Responsive display ads

Answer

Uploaded image ads

Answer

Dynamic display ads