Google AdWords Fundamentals Exam Answers

Question 1

Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

Accepted Answer

Remarketing

Answer

Remarketing (also known as retargeting) is an AdWords feature specifically designed to show ads to people who have previously visited your website or used your app. This allows advertisers to re-engage with interested users, reminding them of products or services they viewed and encouraging them to return and complete a desired action, such as a purchase.

Question 2

You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

Accepted Answer

It allows you to show your ad on app categories that you choose

Answer

When promoting products with a mobile apps campaign on the Display Network, you can target specific app categories. This means your ads for video games can appear within gaming apps or other relevant app categories, reaching users who are already engaged with mobile apps and likely to be interested in your products. It allows for contextual placement within the app ecosystem.

Question 3

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Accepted Answer

Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign

Answer

AdWords Editor is an offline tool for managing campaigns, allowing users to make bulk changes and edits without an internet connection. However, it cannot refresh real-time performance statistics like cost-per-click (CPC) data or other live metrics. To see the latest performance, Tony would need to sync his changes with the online AdWords interface, which requires an internet connection.

Question 4

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Accepted Answer

Change the ad delivery method from “Accelerated” to “Standard”

Answer

When a campaign consistently meets its daily budget, 'Accelerated' delivery spends the budget as quickly as possible, potentially exhausting it early in the day. Changing to 'Standard' delivery tells Google Ads to spread the budget more evenly throughout the day. This helps ensure ads are shown across all hours, maximizing visibility and potential conversions over the entire day rather than just the morning.

Question 5

How can you see if people are searching for your client’s services during the early morning and evening hours?

Accepted Answer

Segment performance statistics by time

Answer

To determine if people are searching for your client's services during specific hours, you need to segment your campaign performance data by 'Time,' specifically 'Hour of day.' This breakdown will show you impressions, clicks, and conversions for each hour. This allows you to identify peak search times and adjust bidding or ad scheduling to optimize for those periods.

Google Adwords Practice Test

Google Adwords Practice Test

Google AdWords Fundamentals Exam Answers