IAB Digital Display Advertising

Question 1

What is the pixel dimension of the IAB's standard 'Medium Rectangle' ad unit?

Accepted Answer

300×250

Answer

The Medium Rectangle (300×250 pixels) is one of the most widely used IAB standard ad units, commonly embedded within webpage content on both desktop and mobile.

Question 2

What does the IAB's LEAN acronym stand for in its ad principles?

Accepted Answer

Light, Encrypted, Ad-Choices, Non-invasive

Answer

LEAN stands for Light (small file size), Encrypted (served over HTTPS), Ad Choices (user control), and Non-invasive (respects user experience), forming the IAB's framework for better digital ads.

Question 3

What was the primary purpose of the IAB's 'New Ad Portfolio' introduced in 2017?

Accepted Answer

To create flexible, aspect-ratio-based ad units that adapt across devices

Answer

The IAB New Ad Portfolio introduced flexible 'fluid' ad units defined by aspect ratios rather than fixed pixel dimensions, enabling adaptability across varying screen sizes and devices.

Question 4

What is the standard pixel dimension of the IAB 'Billboard' ad unit?

Accepted Answer

970×250

Answer

The IAB Billboard is a 970×250 pixel format, one of the larger standard display units designed for high-impact brand advertising across the top of a webpage.

Question 5

According to IAB guidelines, what does 'polite loading' mean for display ads?

Accepted Answer

Ad sub-content loads only after the host page's main content has finished loading

Answer

Polite loading delays the heavier sub-load portions of an ad from downloading until the host page has completed its initial content load, preventing ads from degrading page performance.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Digital Display Advertising