IAB IAB Video Advertising 1

Question 1

What does VAST stand for in digital video advertising?

Accepted Answer

Video Ad Serving Template

Answer

VAST stands for Video Ad Serving Template, an IAB specification that defines how video players communicate with ad servers to retrieve and display video ads.

Question 2

What is the IAB's VPAID standard used for?

Accepted Answer

Enabling interactive, data-rich video ads that can communicate with video players

Answer

VPAID (Video Player-Ad Interface Definition) is an IAB standard that allows rich, interactive video ads to communicate with video players, enabling features like overlays and interactivity.

Question 3

What is a 'pre-roll' video ad?

Accepted Answer

A video ad that plays before the main video content begins

Answer

A pre-roll ad plays before the video content that the user selected, making it one of the most common digital video ad formats.

Question 4

What is a 'mid-roll' video ad?

Accepted Answer

An ad inserted into the middle of video content, similar to a TV commercial break

Answer

Mid-roll ads are video advertisements inserted at a break point within the main content, mimicking the commercial break structure of broadcast television.

Question 5

What does the 'completion rate' metric measure in video advertising?

Accepted Answer

The percentage of video ad impressions that were watched to the end (100% of the ad)

Answer

Completion rate measures the percentage of video ad impressions where the viewer watched the ad to 100% completion, indicating audience engagement.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Video Advertising 1