IAB IAB Programmatic Advertising

Question 1

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad inventory using technology

Answer

Programmatic advertising refers to the automated buying and selling of digital advertising inventory using software and algorithms.

Question 2

What does RTB stand for in programmatic advertising?

Accepted Answer

Real-Time Bidding

Answer

RTB stands for Real-Time Bidding, a form of programmatic buying where ad impressions are auctioned off in milliseconds.

Question 3

What is a Demand-Side Platform (DSP)?

Accepted Answer

A platform that advertisers use to buy digital advertising inventory automatically

Answer

A DSP is a platform that allows advertisers and agencies to buy digital advertising inventory across multiple ad exchanges through a single interface.

Question 4

What is a Supply-Side Platform (SSP)?

Accepted Answer

A platform that helps publishers manage, sell, and optimize their ad inventory

Answer

An SSP is a technology platform used by publishers to manage their advertising inventory and maximize revenue from programmatic sales.

Question 5

What is an ad exchange in programmatic advertising?

Accepted Answer

A marketplace where publishers and advertisers trade ad inventory through auctions

Answer

An ad exchange is a digital marketplace that facilitates the buying and selling of media advertising inventory from multiple ad networks through real-time auctions.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Programmatic Advertising