IAB IAB Mobile Advertising

Question 1

What is the Mobile Advertising ID (MAID)?

Accepted Answer

A device-level unique identifier (IDFA on iOS, GAID on Android) used for mobile ad targeting and measurement

Answer

MAIDs are unique, user-resettable identifiers built into mobile operating systems—Apple's IDFA and Google's GAID—used for ad targeting, attribution, and frequency capping.

Question 2

What did Apple's App Tracking Transparency (ATT) framework do?

Accepted Answer

It required iOS apps to request explicit user permission before accessing the IDFA for tracking

Answer

ATT, introduced in iOS 14.5, requires apps to ask users for permission before accessing their IDFA for cross-app tracking purposes, dramatically reducing available IDFA data.

Question 3

What is an interstitial ad in mobile advertising?

Accepted Answer

A full-screen ad that covers the interface of a host app, displayed at natural transition points

Answer

Interstitial ads are full-screen ads that cover the host app's interface, typically appearing between content pages or app levels, offering high visual impact.

Question 4

What is 'in-app advertising'?

Accepted Answer

Ads delivered within mobile applications rather than on mobile web browsers

Answer

In-app advertising refers to ads displayed inside mobile applications, as opposed to ads served through a mobile web browser.

Question 5

What does 'click-to-call' mean in mobile advertising?

Accepted Answer

An ad format where users tap to initiate a phone call to the advertiser directly

Answer

Click-to-call is a mobile ad feature that allows users to tap a button or phone number within an ad to immediately dial the advertiser's phone number.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Mobile Advertising