IAB IAB Mobile Advertising 2

Question 1

What is mobile app attribution?

Accepted Answer

The process of assigning credit to the marketing touchpoints that drove a mobile app install or in-app action

Answer

Mobile app attribution identifies which ad campaigns, channels, or touchpoints drove a user to install an app or complete an in-app action, enabling ROI measurement.

Question 2

What is SKAdNetwork (SKAN)?

Accepted Answer

Apple's privacy-preserving mobile measurement framework that provides campaign attribution without user-level data

Answer

SKAdNetwork is Apple's privacy-preserving attribution framework introduced to enable campaign measurement on iOS without relying on user-level identifiers like the IDFA.

Question 3

What is a 'rewarded video' ad in mobile advertising?

Accepted Answer

An opt-in video ad where users watch a video in exchange for an in-app reward such as virtual currency or extra lives

Answer

Rewarded video ads are opt-in ad formats, common in mobile games, where users choose to watch a video ad in exchange for an in-app reward like extra lives or virtual coins.

Question 4

What is 'deep linking' in mobile advertising?

Accepted Answer

A link in a mobile ad that takes users directly to a specific page or section within an app, bypassing the home screen

Answer

Deep linking routes users from an ad directly to a specific in-app destination—such as a product page or checkout flow—rather than just opening the app's home screen.

Question 5

What is 'playable ads' format in mobile advertising?

Accepted Answer

Interactive ad units that let users try a mini-version of an app or game before downloading

Answer

Playable ads are interactive ad formats—common in mobile game marketing—that allow users to experience a preview or mini-version of an app before deciding to install it.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Mobile Advertising 2