IAB IAB Data Privacy and Consumer Consent

Question 1

What does the IAB's Transparency and Consent Framework (TCF) govern?

Accepted Answer

How publishers and vendors collect and process user consent for digital advertising in Europe

Answer

The IAB Europe TCF provides a standardized way for publishers and the ad tech industry to obtain, record, and signal user consent under GDPR.

Question 2

What is a Consent Management Platform (CMP)?

Accepted Answer

A tool that collects, stores, and communicates user consent preferences for data processing

Answer

A CMP is a technology solution that presents privacy notices to users, captures their consent choices, and signals those preferences to the ad tech ecosystem.

Question 3

What is first-party data in digital advertising?

Accepted Answer

Data collected directly by a brand from its own customers and audiences

Answer

First-party data is information a company collects directly from its own customers through owned channels such as websites, apps, CRM systems, and email lists.

Question 4

What does CCPA stand for?

Accepted Answer

California Consumer Privacy Act

Answer

CCPA stands for the California Consumer Privacy Act, a state law that grants California residents rights over their personal information held by businesses.

Question 5

What is the purpose of the IAB's Global Privacy Platform (GPP)?

Accepted Answer

To provide a single protocol for communicating privacy signals across multiple regulatory frameworks worldwide

Answer

The IAB's GPP is a technical specification that allows publishers and CMPs to signal privacy and consent data across different regional privacy frameworks using a unified string.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB IAB Data Privacy and Consumer Consent