IAB Data Privacy and Compliance

Question 1

What does CCPA stand for and which state enacted it?

Accepted Answer

California Consumer Privacy Act, California

Answer

The California Consumer Privacy Act (CCPA) was enacted by California and gives consumers rights over their personal data collected by businesses.

Question 2

Under CCPA, what right allows consumers to prevent businesses from selling their personal information?

Accepted Answer

Right to opt-out of sale

Answer

The CCPA gives California consumers the right to opt-out of the sale of their personal information by clicking a 'Do Not Sell My Personal Information' link.

Question 3

What is a consent management platform (CMP) used for in digital advertising?

Accepted Answer

Collecting, storing, and managing user consent for data processing and cookie usage

Answer

A CMP is technology that presents users with privacy notices and consent choices, then stores and communicates those choices to downstream advertising technology.

Question 4

What is first-party data in digital advertising?

Accepted Answer

Data collected directly from a company's own customers and audience

Answer

First-party data is information a company collects directly from its own users through its websites, apps, CRM, and purchase history, making it the most accurate and privacy-compliant data type.

Question 5

What is the IAB's Transparency and Consent Framework (TCF) designed to address?

Accepted Answer

Standardizing how GDPR consent is collected and communicated across the advertising supply chain

Answer

The IAB TCF provides a standardized mechanism for publishers and technology vendors to communicate user consent signals across the digital advertising ecosystem in compliance with GDPR.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Data Privacy and Compliance