IAB Data Privacy and Compliance 2

Question 1

What is an identifier in the context of privacy-conscious digital advertising?

Accepted Answer

A persistent or non-persistent code used to recognize users across sessions or devices

Answer

An identifier in advertising is a code (like a cookie ID or device ID) used to recognize and track users, which is central to debates about privacy in digital advertising.

Question 2

What is contextual advertising's advantage in a post-cookie world?

Accepted Answer

It targets based on page content rather than user behavior, requiring no personal data

Answer

Contextual advertising targets ads to relevant content rather than individual user profiles, making it inherently privacy-compliant and effective without relying on third-party cookies.

Question 3

What is data minimization as a privacy principle?

Accepted Answer

Only collecting the personal data necessary for the specific purpose for which it will be used

Answer

Data minimization is a core privacy principle requiring organizations to collect only the data necessary for their stated purpose, reducing privacy risk by limiting data exposure.

Question 4

What is a 'clean room' in the context of data collaboration for advertising?

Accepted Answer

A privacy-safe environment where companies can analyze combined datasets without exposing raw individual-level data

Answer

A data clean room is a secure, neutral environment where two parties can analyze their combined data to generate insights without either party seeing the other's raw user-level data.

Question 5

What does COPPA regulate in the United States?

Accepted Answer

Online collection of personal information from children under 13

Answer

COPPA (Children's Online Privacy Protection Act) regulates the online collection of personal information from children under 13, requiring parental consent and special protections.

IAB - Interactive Advertising Bureau Practice Test

IAB - Interactive Advertising Bureau Practice Test

IAB Data Privacy and Compliance 2