Google Adwords Google Ads Remarketing

Question 1

What is remarketing in Google Ads?

Accepted Answer

A way to connect with people who previously interacted with your website or app

Answer

Remarketing allows you to show ads to people who have previously visited your website or used your app, re-engaging users who already showed interest in your brand.

Question 2

What is the minimum remarketing list size required to serve ads on the Google Display Network?

Accepted Answer

100 active users in the last 30 days

Answer

For the Display Network, a remarketing list must have at least 100 active users within the last 30 days before Google will begin serving ads to that audience.

Question 3

What is the maximum membership duration that can be set for a Google Ads remarketing list?

Accepted Answer

540 days

Answer

Google Ads allows a maximum remarketing list membership duration of 540 days, after which users are automatically removed from the list if they do not revisit.

Question 4

What does RLSA stand for in Google Ads?

Accepted Answer

Remarketing Lists for Search Ads

Answer

RLSA stands for Remarketing Lists for Search Ads, a feature that lets advertisers customize search campaigns for users who have previously visited their website.

Question 5

Which of the following methods can be used to collect remarketing data in Google Ads?

Accepted Answer

The Google Ads global site tag or a linked Google Analytics account

Answer

Remarketing audiences can be built using the Google Ads global site tag placed on your site, or by linking a Google Analytics account and importing audiences from there.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Remarketing