Google Adwords Fundamentals Exam Answers 5

Question 1

What is Smart Bidding?

Accepted Answer

Automated bidding using machine learning to optimize for conversions

Answer

Smart Bidding uses Google's machine learning to set bids in real time for conversion goals.

Question 2

Which strategy would you use to drive a specific cost per conversion?

Accepted Answer

Target CPA

Answer

Target CPA sets bids to achieve as many conversions as possible at your specified cost per action.

Question 3

What does ROAS measure?

Accepted Answer

Return on ad spend

Answer

ROAS, return on ad spend, is conversion value divided by ad cost, showing revenue efficiency.

Question 4

In which scenario is Target ROAS bidding most appropriate?

Accepted Answer

When you want a specific return on each advertising dollar

Answer

Target ROAS bids to hit a desired return on ad spend, ideal when conversion values vary.

Question 5

What is the purpose of A/B testing different ad variations?

Accepted Answer

To identify which messaging performs best

Answer

A/B testing compares ad variations so you can keep the higher-performing messaging.

Google Adwords Practice Test