Google Adwords Fundamentals Exam Answers 4

Question 1

What is impression share?

Accepted Answer

The percentage of impressions you received versus the total you were eligible for

Answer

Impression share is impressions earned divided by total eligible impressions, showing reach potential lost.

Question 2

Which extension lets users call your business directly from the ad?

Accepted Answer

Call extension

Answer

Call extensions add a phone number or call button so users can contact you directly.

Question 3

What is the main goal of a Shopping campaign?

Accepted Answer

Show product listings with images and prices

Answer

Shopping campaigns display product images, prices, and store names to drive retail sales.

Question 4

How does a daily budget function in Google Ads?

Accepted Answer

It is the average amount you're willing to spend per day

Answer

The daily budget is the average you set per campaign per day, with spend varying day to day.

Question 5

What does CPA stand for in performance advertising?

Accepted Answer

Cost Per Acquisition

Answer

CPA means cost per acquisition, the average amount paid for each conversion.

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