Google Adwords Fundamentals Exam 4

Question 1

Which campaign goal would you choose if you want more people to call or visit your physical store?

Accepted Answer

Local store visits and promotions

Answer

Local campaign goals focus on driving offline visits and in-store actions.

Question 2

What is Cost Per Click (CPC) in Google Ads?

Accepted Answer

The amount you pay each time someone clicks your ad

Answer

CPC is the actual price you pay for each click on your ad.

Question 3

Which tool helps you find new keyword ideas and estimate search volume?

Accepted Answer

Keyword Planner

Answer

Keyword Planner suggests keywords and provides search volume and bid estimates.

Question 4

What happens when multiple advertisers bid on the same keyword?

Accepted Answer

An auction determines which ads show and in what order

Answer

Google Ads runs an auction using Ad Rank to decide which ads appear and their order.

Question 5

Which extension shows additional links to specific pages of your website beneath the ad?

Accepted Answer

Sitelink extension

Answer

Sitelink extensions add extra links directing users to specific site pages.

Google Adwords Practice Test