Google Adwords Google Ads Video Advertising 2

Question 1

What is 'Brand Lift' measurement in YouTube advertising?

Accepted Answer

A Google survey-based study measuring ad recall, brand awareness, and consideration lift

Answer

Brand Lift studies use surveys served to control and exposed groups to measure upper-funnel metrics like ad recall, brand awareness, and purchase consideration lifted by video ads.

Question 2

What is the YouTube masthead ad?

Accepted Answer

A premium ad placement at the top of the YouTube homepage, sold on a reservation basis

Answer

The YouTube masthead is a premium ad placement displayed at the top of the YouTube homepage desktop and app feeds, offering massive reach on a CPD (cost-per-day) or CPM reservation basis.

Question 3

What metric measures the percentage of your video that an average viewer watches?

Accepted Answer

Video completion rate

Answer

Video completion rate measures the percentage of viewers who watched your video ad all the way to the end, indicating how engaging and well-targeted the ad is.

Question 4

What is 'audience sequencing' in YouTube advertising?

Accepted Answer

Showing a series of video ads to the same audience in a deliberate order to tell a story

Answer

Video ad sequencing lets you show viewers a series of ads in a specific order, allowing you to build a narrative or guide viewers through the customer journey step-by-step.

Question 5

What is a companion banner in YouTube TrueView advertising?

Accepted Answer

A static image or interactive banner that appears alongside the video player during a TrueView ad

Answer

Companion banners are 300x60 image ads that appear to the right of the YouTube video player during TrueView In-Stream ads, providing a persistent visual after the video ends.

Google Adwords Practice Test

Google Adwords Practice Test

Google Adwords Google Ads Video Advertising 2