What is A/B testing in Google Ads, and what is the native tool called?
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A
Split testing competitor ads using Google's benchmark data; it's called Ad Comparison
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B
Comparing two versions of an ad element to see which performs better; it's called Campaign Experiments (Drafts & Experiments)
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C
Testing two landing pages using separate campaigns; called Ad Variations Manager
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D
Comparing manual vs. automated bidding; called Smart Bidding Tester