Google AdWords Exam

Question 1

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Accepted Answer

Costs to produce her purses and revenue generated from her ads

Answer

Return on Investment (ROI) is calculated as (Revenue - Cost) / Cost. To determine the true profit from her AdWords campaign, Anne-Marie needs to know not only her AdWords costs ($100) but also the revenue generated directly from those ads and the costs associated with producing the purses that were sold. This provides a complete picture of her net gain.

Question 2

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

Accepted Answer

CPC bids are effectively converted to CPM bids

Answer

On the Google Display Network, all bids (including CPC, CPM, and CPV) are converted into an 'effective CPM' for the auction. This allows different bidding strategies to compete fairly against each other. The system estimates the number of clicks a CPC ad might receive and calculates an equivalent CPM value to determine its competitive strength.

Question 3

Which of these metrics is especially important to clients who are running a branding campaign?

Accepted Answer

Impressions

Answer

Branding campaigns primarily aim to increase brand awareness and visibility among a target audience. Impressions are the most direct metric for measuring how many times an ad was shown, indicating the reach and exposure of the brand message. While other metrics are important for performance, impressions are key for gauging brand visibility.

Question 4

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

Accepted Answer

sitelink extensions

Answer

Sitelink extensions allow you to add additional links to specific pages of your website directly below your main ad text. This enables users to navigate straight to relevant sections like product categories, contact pages, or specific services, improving user experience and potentially increasing click-through rates by offering more options.

Question 5

You can use Display Planner to:

Accepted Answer

see potential webpages where your ad can appear based on your keywords

Answer

Display Planner (now largely integrated into the Google Ads interface for Display campaigns) is a tool designed to help advertisers plan their Display Network campaigns. It provides insights into potential placements, showing where ads could appear based on targeting criteria like keywords, interests, and demographics, helping to discover relevant webpages and apps.

Google Adwords Practice Test

Google Adwords Practice Test

Google AdWords Exam